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80% of Veganuary participants eating >50% less meat, dairy and eggs six months after taking part

October 30, 2023

Veganuary, the global organization encouraging people to try vegan in January and beyond, has released the results from its six-month follow-up survey of Veganuary 2023 participants which show the long-lasting effects of the one-month pledge.

Six months after completing their 31-day Veganuary challenge, 80% of those participants who were not vegan when they signed up have maintained a dramatic reduction in their animal product consumption. The survey showed that 28% are still eating a fully vegan diet, 36% are eating at least 75% less meat and other animal products than pre-Veganuary, 16% are eating at least 50% less meat and other animal products than pre-Veganuary, and 96% of those who are not fully vegan said they’re likely to try a vegan diet again in the future

Nearly two-thirds (62%) of the Veganuary participants who have continued to eat a fully vegan diet for the past six months have experienced health improvements, including increased energy (58%), improved mood (57%), better skin (51%), and desired change body weight (43%).

The Official Veganuary 2023 Six-Month Survey Results can be viewed in more detail here.

Commenting on these results, Veganuary’s International Head of Communications, Toni Vernelli, said, “These results show that, far from being just a one-month pledge, Veganuary is helping to drive long-lasting diet change around the world.

“Cutting out meat and dairy is the best way to cut our carbon footprint. As an added bonus, nearly two-thirds of participants who stick with a plant-based diet feel health benefits as well. There is simply no downside to signing up for Veganuary!”

The survey was sent by Veganuary to 469,000 of the people who signed up during the 2023 campaign, and 6,967 people responded.

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