Ajinomoto debuts Solein-powered coffee in Singapore under its Atlr.72 brand

Japanese food giant Ajinomoto has expanded its sustainable food brand Atlr.72 with the launch of GRe:en Drop Coffee, a new dairy-free iced latte made using Solein, the novel protein ingredient developed by Finnish company Solar Foods. The product marks Ajinomoto’s latest move into Solein-powered foods and its first beverage launch under the Atlr.72 line.

Available in Singapore from 27 October for a limited one-week preview, GRe:en Drop Coffee combines conventional coffee with 'beanless coffee' made from rice and chickpeas, creating a 70:30 blend that reduces the environmental footprint of coffee production while maintaining flavor and depth. The drink is finished with oat milk and Solein, which delivers the smooth, creamy texture typically associated with dairy.

The Atlr.72 brand, introduced by Ajinomoto to promote conscious and sustainable eating, aims to offer products that balance indulgence, nutrition, and environmental responsibility. Its latest innovation, GRe:en Drop Coffee, represents a step toward a broader range of sustainable food and beverage experiences that contribute to a healthier planet.

“Solar Foods and Ajinomoto started a strategic product development partnership already in 2023, and we are very excited to support them when they innovate products to consumers, answering the demand for healthier and more environmentally friendly products,” commented Juan Benitez Garcia, Chief Sales Officer at Solar Foods. “The Atlr.72 products showcase Solein’s versatility – from replacing dairy or egg yolk to being a nutritious protein ingredient. Solein brings superior nutritional values, taste, and functionality, with minimal environmental impact.”

Ajinomoto said the new beverage offers a 25% reduction in CO₂ emissions compared with regular coffee. By blending traditional and beanless varieties, GRe:en Drop Coffee reduces reliance on conventional coffee beans – a crop associated with deforestation and water scarcity – without compromising flavor. The company describes the product as “rich, creamy, and round in flavor,” a result of Solein’s unique properties as a fermentation-based protein.

The launch follows the success of previous Atlr.72 products powered by Solein, including Flowering Mooncakes and Ice Cream Sandwiches in 2024, and this year’s Flowering Ice Cream, available in three flavors. These products have been well received in Singapore, where Ajinomoto is piloting its conscious food concepts before expanding to other Asian markets. Atlr.72 products also featured during the World Aquatics Championships – Singapore 2025, showcasing Solein’s versatility in both sweet and savory applications.

Ajinomoto plans to expand the brand beyond confections and beverages to include daily meals and other food categories, aligning with growing consumer demand for functional, sustainable nutrition.

Solein, produced via gas fermentation that uses carbon dioxide, hydrogen, and air-derived nutrients, is known for its neutral flavor, high protein content, and minimal resource footprint. When combined with vegetable oil and water, it forms Solein cream, which mimics the texture and richness of dairy cream while adding a protein boost.

“The demand for non-dairy coffee creamers has increased significantly,” Benitez Garcia said. “Solein cream brings rich, indulgent consistency and deep, round flavor for coffee, adding a protein boost at the same time. We are thrilled that consumers in Singapore will get to taste GRe:en Drop Coffee and see how Solein can transform their coffee experience.”

With GRe:en Drop Coffee, Ajinomoto is signaling how mainstream food manufacturers can merge culinary tradition with cutting-edge food science. The company said it views the Atlr.72 range as a testbed for the future of sustainable eating – one where innovation and environmental responsibility coexist in every bite, or in this case, every sip.