Beyond Meat introduces plant-based convenience meals collection in the UK

Beyond Meat is launching an array of frozen plant-based ready meals in the UK. These 'Beyond Meals' offer a twist on beloved comfort foods and come in three enticing varieties: Spaghetti Bolognese, Keema Curry & Pilau Rice, and Chili with Coriander Rice. Shoppers can find these delectable frozen ready meals exclusively at Tesco.

With a staggering number of over one-third of the UK population planning to reduce their meat and dairy intake in 2023, Beyond Meals cater to the needs of individuals leading busy lives. These meals are easy, convenient, and provide a plant-based alternative to some of the UK’s most beloved dishes, suitable for flexitarians, vegetarians, vegans, and even carnivores seeking new culinary experiences. Crafted with rich flavors and plant-based ingredients, Beyond Meals feature Beyond Meat as the star component, designed to offer a taste and texture similar to animal-based meats. The preparation time for each meal is less than 10 minutes, making them a perfect option for a quick and satisfying lunch or dinner.

“We are incredibly thrilled to introduce our irresistibly delicious and budget-friendly new range of Beyond Meals in the UK," enthused Steve Dalby, Regional Sales Manager UK at Beyond Meat. "With three different flavors, including plant-based twists on classic comfort foods and global cuisines, there’s something for everyone to relish, especially those leading a fast-paced lifestyle. Moreover, our Beyond Meals are entirely plant-based, enabling you to enjoy what you love without any sacrifices.”

The introduction of this new collection follows Beyond Meat’s recent launch of its innovative Beyond Chicken-Style products. This range, comprising Beyond Burger Chicken-Style, Beyond Fillet, and Beyond Nuggets, is created using plant-based ingredients meticulously crafted to resemble and match the appearance, cooking process, and taste of their animal counterparts. Thanks to the golden breading, the products offer a crispy outer texture while maintaining an incredibly tender and juicy interior, providing a tantalizing and protein-rich option for any hot meal occasion.

All three Beyond Meals are now available at the UK supermarket retailer Tesco for a recommended retail price of £3.