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FrieslandCampina and Agrifirm join forces on local oats and soy cultivation

April 6, 2023

FrieslandCampina and Agrifirm have joined forces to launch a trial aimed at cultivating oats and soy on 200 hectares and 50 hectares respectively. The initiative involves thirty member dairy farms of FrieslandCampina, who will use the crops as raw materials for plant-based food production. The collaboration responds to growing consumer demand for product diversity, including an attractive earning model for farmers.

"We participated in a small-scale trial of growing oats last year and have now signed up again," commented dairy farmer, Peter Aalberts, one of the participants in the trial. "It also fits well with our business operations.

His partner Jeanet Brandsma added, "We see it as an opportunity in the market. And surely it's nice that in addition to the dairy, the plant-based products also come from our own member dairy farms."

"FrieslandCampina has already successfully launched several plant-based products," explained Thomas Gribnau, Marketing Director FrieslandCampina Nederland. "The next step is to explore whether member dairy farmers can start producing the raw materials for the plant-based products locally. That's why we are launching this trial. It's mainly about learning and gaining experience together, with the aim of realising an attractive earning model for the farmer."

"The interest has exceeded expectations. Participants receive a predetermined price and a purchase guarantee for the oats and soy they grow," concluded Rens Kuijten, Concept Manager Protein Plants Agrifirm. "Seed, cultivation supplies and guidance are provided by Agrifirm. It is therefore a great opportunity for Agrifirm and affiliated chain parties to gain more experience in growing, processing and marketing plant-based protein for the food industry."

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