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GreenProtein AI launches to bring AI and machine learning to the plant-based meat industry

August 28, 2023

Food System Innovations has partnered with AI and machine learning expert, Noa Weiss, to launch GreenProtein AI, an initiative aimed at revolutionizing the alternative protein space by utilizing advanced AI technology to optimize the extrusion of plant-based meats.

With the current market climate impacting startups across sectors, those in the plant-based meat space encounter unique obstacles concerning texture optimization. The path to mainstream adoption of plant-based meat has been challenged by texture issues, a problem that the industry often struggles to overcome due to high costs related to extrusion R&D. GreenProtein AI emerges as a pioneering initiative to address these challenges, potentially reigniting growth within the industry.

GreenProtein AI focuses on leveraging state-of-the-art AI and machine learning technologies to optimize the extrusion process, a vital aspect in creating the desired texture of plant-based meat. By modeling the extrusion process using advanced machine learning methods and a broad range of data, the initiative aims to break down the high-cost barriers that have long hindered innovation in texture development. Through collaboration with extrusion facilities and plant-based meat manufacturers, GreenProtein AI will provide targeted insights and solutions, allowing for a more predictable and efficient production process. This technological advancement not only enhances quality and sustainability but also brings plant-based meat one step closer to becoming a competitively-priced alternative in the market.

Noa Weiss, the project lead, emphasized the potential of the initiative: "GreenProtein AI demonstrates the incredible power of AI to address real-world industry challenges. We are putting technology to work to remove barriers, allowing the alternative protein industry to achieve its full potential."

This project aligns closely with the mission of Food System Innovations, a non-profit organization dedicated to creating a more sustainable, humane, and equitable global food system.

Max Elder, Managing Director at FSI, believes GreenProtein AI will help accelerate improvements in texture and therefore broader market adoption for plant-based meats. Max was the founder and CEO of Nowadays, a startup using extrusion to create plant-based chicken that ceased operations this summer. "Extrusion is one of the best protein texturizing technologies at scale today, yet extruders remain 'black boxes' with high cost barriers for innovative startups to drive meaningful R&D. Nowadays would have benefited greatly from the predictive models GreenProtein AI is building."

David Meyer, CEO of Food System Innovations, also shared his enthusiasm for the project: "This initiative embodies what we at Food System Innovations strive for: creative solutions to real-world challenges. GreenProtein AI is poised to revolutionize the industry, and we're proud to be part of this journey."

GreenProtein AI seeks collaboration with extrusion facilities and labs, extruder manufacturers, and plant-based meat manufacturers. Collaborators stand to gain valuable insights into the extrusion process, allowing for superior plant-based meat production while supporting the broader goal of environmental sustainability.

GreenProtein AI embodies a hopeful vision for the future, where plant-based meat becomes a preferred choice for consumers. Through cutting-edge AI solutions, this project promotes the broader goal of reducing the environmental and ethical impact of food production while delivering delicious, nutritious, and planet-friendly alternatives.

If you have any questions or would like to get in touch with us, please email info@futureofproteinproduction.com

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