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Meatable makes history after successfully hosting first cultivated meat tasting in the EU

April 17, 2024

Meatable, the Dutch food-tech company on a mission to deliver cultivated meat at scale, has successfully hosted the first-ever legally approved cultivated meat tasting in the European Union. This landmark event is a groundbreaking milestone for the industry, as Meatable continues to blaze the trail for cultivated meat tasting approvals across the continent and globally on a fast track to commercialization.

Tastings are essential to gain valuable feedback to inform product optimization on the road to regulatory approval and commercialization. Following approval from the independent Expert Committee sanctioned by the Dutch government on its dossier including extensive product safety data, Meatable welcomed a number of guests to its new headquarters in Leiden, the Netherlands, to enjoy its delicious cultivated pork sausages. Among those who participated in the tasting were Michelin starred chef Ron Blaauw, Constantijn van Oranje, Prince of the Netherlands and Special Envoy, Techleap; and entrepreneur Ira van Eelen, whose father Willem van Eelen is considered the founder of cultivated meat.

"We are incredibly proud to hold the first official cultivated meat tasting in the European Union, marking a landmark moment for Meatable and our industry," commented Krijn de Nood, Founder & CEO of Meatable. "At Meatable, we have been working tirelessly over the past five years to develop a delicious product that looks like, tastes like and has the same texture and flavor profile as farm raised meat. We now have the opportunity to verify those findings and further optimize our product before mass market entry. I want to thank our guests for supporting the product and contributing to our mission to satisfy the world’s appetite for real meat without harming people, animals or the planet. We look forward to hosting many more tastings in the future as we work towards regulatory approval and global commercialization."

"The Netherlands is a pioneer in the development of cultivated meat, and it was an honor to join the frontrunner in the field Meatable for the first European tasting of their products," added Constantijn van Oranje, Special Envoy, Techleap. "Meatable’s cultivated meat has great potential to reduce the food industry’s impact on the environment, and I look forward to continuing to support the company as they work towards this goal on a path to commercialization."

"This is a huge step for the sector. Before cultured meat companies can submit their dossier to the relevant authorities it is essential that their product can first be tasted," stated Ira van Eelen, daughter of cultivated meat pioneer Willem van Eelen. "This way, valuable feedback can be collected for further product development. The fact that this is now possible in the Netherlands itself, without having to resort to other countries, is unique!"

Since launching in 2018, Meatable has been executing on its mission to create delicious and environmentally-conscious cultivated meat products affordably and at scale, utilizing the fastest production process in the industry. Using its proprietary Opti-OX technology, Meatable takes one cell from a pig and turns it into a cultivated sausage in only four days, 60 times faster than the time it takes to rear a pig for pork on a traditional farm. By reducing cell differentiation time, the company can produce high-quality cultivated meat at a significantly reduced cost. In comparison to its previous production time of eight days, Meatable’s process now requires half as many bioreactors at scale, cutting CaPex costs and enabling a more efficient use of production space.

This year, the company plans to launch its first products in Singapore, where it has held multiple product tastings following approval to do so from the Singapore Food Agency (SFA). Pending approval from the SFA to sell its products, Meatable’s products will be available in selected restaurants. The company is also focused on gearing up for its entrance into the U.S. aiming for 2025, pending regulatory approvals.

Meatable is currently approved to hold tastings in the Netherlands and Singapore and has hosted tastings in both countries to-date.

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