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Meati Foods joins snacking revolution with animal-free, shelf-stable jerky

October 16, 2023

Meati Foods, creator of animal-free products crafted from the company's patented, whole-food MushroomRoot, has introduced eat meati jerky, a shelf-stable snack series available for shipment direct to consumers’ doorsteps. Available in a three-flavor bundle featuring Original, Peppered and Sweet Chile flavors, the jerky delivers delicious sustenance on-the-go powered by seven grams of complete protein alongside dietary fiber and micronutrients including vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc and magnesium.

“Snacking more and eating fewer meals isn’t only a Gen Z trend; it’s truly cross-generational. It’s critical to provide protein, fiber and nutrition that is delicious and supports life on the go,” commented Scott Tassani, President & Chief Operating Officer of Meati Foods. “We’re excited to provide a snacking solution that provides superior nutrition and incredible flavor in meati jerky and can’t wait for people to try it. We believe the potential appeal will extend well beyond jerky eaters, as more people seek out functional snacks they enjoy.”

Jerky is the latest product in the eat meati line, which has seen explosive success in 2023 during its retail debut and expansion. The four steaks and cutlets are frequently the top-performing SKUs in the animal-free meat category. Meati’s jerky also supports the company’s sustainability focus by using MushroomRoot from steak and cutlet production.

Meati jerky is available in the online meati Marketplace at a price of US$39 direct-to-doorstep, including shipping, for three different flavor pouches, each holding 2.2oz or two servings. Although the jerky is currently available only direct-to-consumer, the company plans to take learnings from this initial launch into consideration for future commercialization planning.

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