Omni rides Dragons’ Den wave to £11 million ARR as plant-based pet food startup triples sales

Plant-based pet nutrition company Omni has surpassed £11 million (US$14 million) in annual recurring revenue after more than tripling sales in the year following its appearance on the BBC’s Dragons’ Den.

The UK startup, founded by veterinarian Dr Guy Sandelowsky and finance executive Shiv Sivakumar, reported £8.4 million (US$10.7 million) in sales in 2025, up from £2.7 million (US$3.4 million) the previous year and £1.2 million (US$1.5 million) in 2023.

• Omni reported £8.4 million (US$10.7 million) in sales for 2025, up from £2.7 million (US$3.4 million) in 2024.

• The company said annual recurring revenue reached £11 million (US$14 million) by January 2026 following rapid customer growth.

• More than 100,000 new customers joined the brand after its Dragons’ Den appearance in February 2025.

The company disclosed that its annual recurring revenue had grown tenfold over the past 12 months, reaching £11 million (US$14 million) by January 2026. The surge followed Omni’s televised appearance in February 2025, which significantly boosted awareness of the brand and its plant-based dog nutrition products.

Since the broadcast, Omni reported that more than 100,000 new customers had purchased its products, contributing to millions of meals delivered to pets across the UK. The company said the growth reflected rising consumer interest in allergy-friendly and sustainability-focused pet nutrition.

Omni’s founders created the business to address what they saw as a growing problem in companion animal health. Dr Sandelowsky, who practiced as a veterinarian before launching the company, said many common pet health issues could be traced back to diet.

“Skin conditions, gut issues and obesity are soaring in our dogs, yet so many products on the market fail to address the root cause,” he said. “Omni delivers nutritionally complete, hypoallergenic food that supports health from the inside out – while being kinder to the planet.”

The company’s formulations rely on plant-based ingredients and alternative protein sources such as yeast, algae and pulses. According to Omni, these recipes are designed to deliver complete canine nutrition while avoiding ingredients that commonly trigger allergies in dogs.

Omni’s rapid expansion comes against the backdrop of strong growth in the global pet food sector. The UK market alone is valued at approximately £3.3 billion (US$4.2 billion), while the global industry is projected to surpass US$193 billion by 2032.

The startup said its product development strategy focuses on tackling a range of health issues commonly faced by pets, including allergies, digestive problems, obesity and anxiety.

Among its fastest-growing products are its Stress & Anxiety Supplements, which the company said became a top-selling item shortly after launch. Its Sensitivity Complete Food Recipe, formulated specifically for dogs prone to allergies, has become Omni’s leading food product. More recently, the brand introduced a range of Dental Sticks aimed at supporting daily oral health.

Alongside health-focused positioning, Omni has highlighted the environmental footprint of conventional pet food as a key driver behind its product development.

The company reported that its novel-protein recipes generate 73% fewer carbon dioxide emissions than traditional meat-based dog food. According to Omni, long-term customers have helped prevent more than 8.5 million kilograms of carbon dioxide equivalent emissions through the use of its products.

In January 2026, the brand also announced a partnership with broadcaster and environmental campaigner Chris Packham. As part of the collaboration, Packham began documenting a 90-day nutrition challenge involving his two dogs, Sid and Nancy, who transitioned to Omni’s plant-based diet.

The initiative aims to track the dogs’ health and wellbeing while raising awareness of alternative approaches to pet nutrition. Packham said he was attracted to the company’s scientific approach and environmental ambitions.

He described the collaboration as “an opportunity to explore how thoughtful nutrition can transform both pet health and planetary impact.”

Omni’s Co-founder Sivakumar said the company’s origins were rooted in personal experience with his own dog’s health challenges.

“Traditional diets were worsening my dog’s health, and I knew there had to be a better solution,” he said. “Omni is about transforming everyday feeding into long-term health – for pets and the planet.”

The founders combine veterinary expertise with financial and operational experience as they scale the business. Dr Sandelowsky oversees the nutritional science behind the products, while Sivakumar focuses on commercial expansion and operations.

The company said it was continuing to invest in product innovation, including new supplements and functional health solutions for pets.

Omni has also received recognition within the UK startup ecosystem. The company was included in the Startups 100 Index for 2025, which highlights high-growth early-stage businesses.

With new product launches planned and further expansion initiatives underway, Omni indicated that it intended to continue building on the momentum generated since its Dragons’ Den appearance.

For now, the startup’s rapid rise suggests that plant-based approaches to pet nutrition are moving from niche to mainstream, as pet owners increasingly look for solutions that address both health concerns and environmental impact.