Sustainable milk alternatives enriched with Perfect Day animal-free whey protein

Strive Nutrition Corp will next month be launching a new line of milk alternatives enriched with animal-free whey protein from precision fermentation specialist Perfect Day. According to Strive, the new product promises the real taste and nutrition of cow's milk but is free of the many health and environmental downsides of conventional dairy.

Perfect Day whey protein is made using proven precision fermentation techniques similar to how many common food components like vitamins, probiotics, enzymes, and natural flavors are made. The milk protein makes foods that look, taste, and feel identical to traditional dairy, with the added benefit of being hormone-free, antibiotic-free, and lactose-free.

The lead products will be Strive ‘FREEMILK Whole’ and ‘FREEMILK Chocolate’, which whips, foams, blends, cooks, and according to Strive truly tastes like the real thing. Strive FREEMILK Whole will offer 25% more protein,75% less sugar, and less saturated fat than regular whole cow's milk. FREEMILK Chocolate, meanwhile, offers less sugar and more protein than regular chocolate dairy milk.

Strive will also offer Strive Oat and Strive Almond, both enriched with 10g of Perfect Day animal-free whey protein per serving.

Later in 2022, Strive will introduce protein shakes and sports hydration protein beverages.

"Our priority is to develop products with clean ingredient labels that deliver efficient nutrition to the consumer and are good for our planet's future generations by addressing climate change,” said Dennis Cohlmia, co-founder at Strive Nutrition Corp. “Working with Perfect Day, our vision is to be a force in setting the future direction of dairy.”

"This exemplifies what we see as the sustainable future of food – when our food system offers the best of animal-free options, integrated with and alongside sustainably produced traditional products and plant-based offerings – for every kind of conscious consumer," added Ryan Pandya, Co-founder & CEO of Perfect Day.

Further adding to the environmental credentials, Perfect Day’s production process is not only free of any animal inputs, it also reduces water use by up to 99%, emits up to 97% less greenhouse gas emissions, and uses up to60% less non-renewable energy compared to conventional production methods.

Perfect Day has been recognized as GRAS (Generally Recognized as Safe) by the United States Food & Drug Administration (FDA) and it's Kosher certified.

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