future of protein production with plates with healthy food and protein

Vivici achieves self-affirmed GRAS status and launches nature-equivalent whey protein from fermentation less than a year after starting up

February 19, 2024

Vivici's whey protein from fermentation (beta-lactoglobulin) is commercially available for customers now, with self-affirmed GRAS in the USA. This marks a significant milestone in the company's mission to bring to market superior proteins with significantly less impact on the planet.

Vivici's beta-lactoglobulin is a highly pure dairy whey protein equivalent to nature's version. It contains all essential amino acids required by the human body, is abundant in leucine and branched chain amino acids (BCAA), and is rapidly absorbed in the blood plasma. It's also free from lactose, cholesterol, hormones and antibiotics, setting it apart in the alternative protein category.

"Nutritionally, Vivici's beta-lactoglobulin isolate is superior to plant protein isolates, even outperforming whey protein isolates in specific applications because it's higher in the amino acids beneficial for muscle growth and recovery," said Marcel Wubbolts, Vivici's CTO.

Consumers now demand sustainability from their favorite brands while also expecting delicious and nutritious products. Vivici's nature-equivalent whey protein from fermentation provides brands with a more sustainable protein which doesn't compromise on taste, performance, or nutrition. The protein is clean in color, neutral in flavor, and ready for use across a wide range of products, including ready-to-mix protein powders, ready-to-drink protein beverages and protein bars.

"We want to work closely with all innovative food and beverage players in the market who believe their brand could benefit from a more sustainably-produced & ethically-sourced, yet highly functional protein ingredient," added Stephan van Sint Fiet, Vivici's CEO. "The focus of our food science team is to support our brand customers to bring outstanding products to market."

You can read more about Vivici in the Q1 2024 edition of Protein Production Technology International, with exclusive input from the company's Stephan van Sint Fiet, right here

If you have any questions or would like to get in touch with us, please email info@futureofproteinproduction.com

About the Speaker

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Every week, you’ll receive a compilation of the latest breakthroughs from the global alternative proteins sector, covering plant-based, fermentation-derived and cultivated proteins.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.