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World's first dog treats launched featuring Calysta’s FeedKind pet protein

May 10, 2024

Dr Clauder’s, a leading brand based in Germany dedicated to pet health, nutrition, and wellness, has joined forces with protein pioneer, Calysta, to launch the world’s first dog treats made with FeedKind Pet protein, a new pet food ingredient.

Announced at the leading pet trade fair, Interzoo, the groundbreaking air-dried treat presented by Dr Clauder’s makes the most of Calysta’s nutritionally rich protein, which is produced by natural fermentation – making it a perfect non-GMO ingredient that meets market demands for nutritional quality, palatability, and health for pets.

After its debut at Interzoo, the Dr Clauder Trainee snack cultivated protein treat featuring FeedKind Pet, will be made available for sale in Europe.

FeedKind Pet protein is a fermented ingredient that is nutrient dense, has a complete amino acid profile for dogs, and has postbiotic properties that helps to maintain a healthy gut in animals. Additionally, FeedKind Pet is a vegan protein source.

"Dog owners have high expectations for their pet’s food and are increasingly conscious about the source, quality, and safety of the ingredients used," said Herman Sloot, Vice President Commercial Development at Calysta.

"For the first time, Europe’s pet-food sector has the option to choose a high-quality source of protein that is nutritious and kind to the environment. Calysta is now producing at significant scale, and FeedKind Pet is approved for use in pet foods in the EU. We are excited Dr Clauder’s is introducing a snack featuring FeedKind Pet protein as we set a new standard for dog treats – one that prioritizes both taste and health, while looking after our planet."

Alexander Gerards, Managing Partner at Dr Clauder’s Solutions for Pets, added, ‘’Novel proteins produced with respect for nature, which are vegetarian, nutritious and tasty are well sought after. We are happy that with FeedKind Pet we were able to develop a dog treat that delivers just that: vegetarian, complete amino acid profile and delicious. Dr Clauder´s Trainee Snack cultivated proteins is a true innovation meeting market demand."

"Pet populations worldwide are rising and there is little indication it will slow any time soon," commented Alan Shaw, Co-founder & CEO of Calysta. "FeedKind Pet protein is a win-win for both the pet sector and the consumer, offering optimal benefits for pets, owners, and the planet. The first commercial launch of a petfood product in Europe containing FeedKind Pet is an exciting milestone for Calysta."

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