Evergreen Select steps out of Omeat shadow with US$6 million raise and a stability-first pitch for beef

Omeat has rebranded as Evergreen Select and secured an additional US$6 million in funding as the cultivated beef company sharpens its focus on supply chain stability rather than consumer-facing disruption.

• Omeat rebrands as Evergreen Select and raised an additional US$6 million in an open funding round during 2025.

• The company focuses on supplying cultivated beef to existing meat producers through blended products designed to reduce price volatility.

• Evergreen advances regulatory reviews in the USA and Singapore while working with distributors in both markets.

The rebrand formalizes a strategic shift that Evergreen frames as moving cultivated meat away from novelty and toward infrastructure. Rather than pitching itself as an alternative to the beef industry, the company describes its role as reinforcing it, using cultivated beef to smooth supply shocks, improve forecasting, and stabilize pricing in a sector long exposed to volatility.

The funding round, completed during what the company described as one of the most constrained capital environments the cultivated meat sector had faced, brought in capital from S2G Investments, BOLD Capital Partners, Good Startup, and existing backers. Evergreen disclosed that a portion of the US$6 million would be allocated to regulatory due diligence, with approvals expected in the near future.

Jim Miller, President and CEO of Evergreen Select, spoke about the company’s thesis in practical, operational terms rather than ideological ones. “The problem with current animal protein supply isn’t a lack of innovation, it’s a lack of predictability,” Miller said. “At Evergreen, stability is our product. We’ve built the company around radical consistency. Consistent quality, consistent costs, consistent taste and texture, and consistent execution, because that’s what turns skepticism into trust and opportunity.”

That emphasis marks a clear contrast with much of the cultivated meat sector’s earlier messaging, which often leaned on long-term disruption narratives and consumer-driven transformation. Evergreen instead focuses on repeatability, operational discipline, and fit with existing meat production systems, positioning cultivated beef as an input that could be blended into conventional ground beef products.

According to the company, its cultivated beef platform was designed to integrate into existing end-to-end workflows used by meat processors and distributors. By blending cultivated beef with conventional beef, Evergreen aims to help partners manage volatility in cattle markets, reduce exposure to supply swings, and plan production with greater confidence.

“Evergreen will supply fresh, 100% beef to meat producers and partner with them to reach consumers,” Miller said. “We’re focused on strengthening how it’s supplied. By delivering predictable quality and pricing of real beef at scale, we help our partners build more resilient supply chains and keep beef affordable for consumers.”

Evergreen reported that it was working with meat distributors in the USA and Singapore to bring blended ground beef products to market. The company said it was well advanced in regulatory review processes in both regions, reflecting a strategy that prioritized early engagement with regulators alongside commercial partnerships.

Investor support for that approach was echoed by S2G Investments, which participated in the funding round. Kevin Lo, Partner at S2G Investments, pointed to execution and regulatory progress as differentiators at a time when capital had become more selective. “In a year when capital has been highly selective, Evergreen stood out for its operational discipline, regulatory focus, and clear path into the market,” Lo said. “By prioritizing partnership, the company has positioned cultivated beef as a practical way to strengthen the existing beef supply chain.”

From a technical standpoint, Evergreen emphasized that its products were designed to meet the expectations of conventional meat buyers rather than introduce new formulations or hybrid alternatives based on plant proteins. Eric Schulze, PhD, Chief Scientific and Technology Officer, underlined that stance. “We make beef for beef lovers and beef processors and we don’t compromise through plant based proteins,” Schulze said. “At Evergreen, we work with ranchers and meat producers to make delicious meat products, at the quality, quantity, and cost that customers expect.”

The company also highlighted what it did not intend to change. Evergreen described its cultivated beef as real beef, produced without antibiotics, GMOs, or artificially engineered inputs, and intended to slot into existing meat categories rather than redefine them. The rebrand was presented less as a cosmetic exercise and more as a signal to industry partners that the company’s ambitions lay in reliability and scale, not rapid consumer disruption.

Evergreen Select disclosed that it had raised more than US$55 million to date to build and validate what it described as a cost-competitive cultivated beef platform.

As cultivated meat companies continue to navigate regulatory scrutiny, investor caution, and uneven public acceptance, Evergreen’s message was deliberately restrained. The company framed progress as something measured in approvals, partnerships, and repeatable performance, rather than market share battles or category reinvention.