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IKEA announces a plant-based evolution of the IKEA hot dog

July 3, 2023

The iconic hot dog has been a part of the IKEA shopping experience for more than 40 years. Now, IKEA has developed the hot dog in a modern way. With great taste and texture, the plant-based hot dog is the latest, innovative addition to the family of plant-based products at IKEA.

“IKEA is driven by a vision to create a better everyday life for the many people," said Helene von Reis, Food Manager at IKEA of Sweden. "Through the food business, we can contribute to this by offering a tasty, healthier, and more sustainable food option."

IKEA wants to inspire even more customers to choose plant-based options by offering the hot dog at a more affordable price.  

“We want to offer more plant-based alternatives with a lower climate impact. Choosing plant-based food often impacts climate footprint less than animal-based options”, added von Reis.

During the development process, one challenge was to create a plant-based hot dog with a texture like the classic IKEA hot dog. With animal-based hot dogs, there is usually a casing around the meat, which provides a snap when you take a bite. The snap of the plant-based hotdog is meant to mimic the snap and sensory experience of biting into a regular animal-based hot dog.

“We have spent much time in the development process to give the best experience for our customers," von Reis noted. "With a great taste, texture, and a snap when you bite it, the plant-based hot dog is a perfect alternative to a traditional iconic hot dog."

The plant-based hot dog has a balanced taste, containing rice protein, onion, apple, salt, pepper, and smokiness to give the plant-based hot dog a characteristic sausage flavor.

The plant-based hot dog will be locally launched in Europe during the summer of 2023.

If you have any questions or would like to get in touch with us, please email info@futureofproteinproduction.com

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