Earthful secures US$2.9 million to scale plant-based women’s health nutrition across India

India-based nutrition startup Earthful raised ₹26 crore, around US$2.9 million, in pre-Series A funding as it looked to scale its portfolio of plant-based supplements focused on women’s health and everyday nutrition. The round was led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels, and brought the company’s total funding to approximately US$4 million.

Founded in 2020 by sisters Veda Gogineni and Sai Sudha Gogineni, Earthful developed plant-based multivitamins and supplements targeting menopause, polycystic ovary syndrome, sleep, and stress, alongside clean-label protein powders. The Hyderabad-based company positioned itself at the intersection of women’s health, plant-based nutrition, and clean-label consumer products, a segment that has been gaining momentum in India’s consumer health market.

Earthful said it had built a customer base of more than 200,000 over the past two years, reflecting growing demand for supplements positioned around transparency, ingredient simplicity, and plant-derived formulations. The company sold directly to consumers and has focused heavily on education-led marketing around nutrition gaps and women-specific health needs.

The new funding was earmarked to support expansion across multiple fronts. Earthful planned to grow its teams in Hyderabad and Mumbai, with the Mumbai presence serving as a new marketing office to support brand building and customer acquisition. The company also aimed to expand the reach of its protein powders and supplement lines across India, increasing both visibility and distribution.

In addition to scaling existing products, the founders were developing a new initiative focused specifically on menopause, a category that has historically been underserved in the Indian nutrition and wellness market. While menopause-focused products have seen rising interest globally, offerings tailored to Indian consumers have remained limited, creating an opportunity for targeted formulations and education.

The pre-Series A round followed an earlier funding milestone that brought Earthful broader public attention. The company previously raised ₹75 lakh, around US$28,600, from Oyo Rooms founder Ritesh Agarwal after appearing on Shark Tank India. As part of that deal, Agarwal acquired a 2% stake in the business, providing both capital and visibility at an early stage of the company’s growth.

Earthful’s product strategy centered on avoiding synthetic additives and animal-derived ingredients, positioning its supplements as plant-based alternatives to conventional multivitamins and protein products. The company said this approach resonated with consumers seeking cleaner labels, particularly among women managing hormonal health, lifestyle-related stress, and changing nutritional needs over different life stages.

The involvement of Fireside Ventures and V3 Ventures reflected continued investor interest in India’s consumer health and wellness sector, particularly brands that combine functional nutrition with strong consumer engagement. Over recent years, venture capital firms have increasingly backed direct-to-consumer health brands targeting specific demographics rather than broad, one-size-fits-all supplement offerings.

Earthful’s growth also mirrored wider trends in India’s nutrition market, where awareness around women’s health conditions such as PCOS and menopause has increased, alongside greater willingness to seek preventive and supportive nutritional solutions. Protein supplementation has similarly moved beyond sports nutrition into mainstream health, including among women and older consumers.

While Earthful did not disclose revenue figures, the company’s reported customer growth suggested strong traction relative to its age. The founders have emphasized building trust through ingredient transparency and avoiding exaggerated health claims, an approach that aligns with tightening scrutiny of supplement marketing in India.

The company’s expansion plans in Mumbai signaled a push to strengthen its brand presence in one of India’s largest consumer markets, while maintaining Hyderabad as its operational base. By growing both operational and marketing capabilities, Earthful aimed to support sustained growth rather than short-term scale.

With additional capital now secured, Earthful entered its next phase focused on deepening its product portfolio, expanding geographic reach, and addressing women’s health needs that have traditionally received limited attention within mainstream nutrition. As competition intensified in India’s consumer wellness space, the company’s emphasis on plant-based formulations and women-specific health positioned it to compete on differentiation rather than price alone.